Does your organization’s talent need to communicate more effectively, polish their personal brand, acquire more confidence in business situations, and develop more meaningful relationships with clients and colleagues? The Brand Called YOU! will challenge individuals that their personal brand is in the spotlight everyday whether in person or online and influences people’s decisions to do business with them. This program will lead your talent to professional success by empowering them with the following business etiquette programs as well as we will modify course content to meet your business objectives:

The Power of First Impressions

. . . . How to Manage Your Personal Brand

Gain the self-confidence needed to turn the first impression into a lasting impression as you learn practical ideas and strategies that will help you present a more professional image as well as enable you to move with ease and confidence on any level in the business arena.

Topics include: Introducing Yourself and Others – Responding to Introductions – Five Types of Handshakes – Eye Contact – Body Language – Posture – How to Remember Names – How to Start and End a Conversation – Business Card Protocol – E-Mail Etiquette – Cell Phone Etiquette.

The Art of the Business Meal

. . . Dining for Dollars

According to research, most successful business meetings, outside the office, are conducted at a restaurant. Honing your dining skills is an investment in your business success. Employers say that a person’s table manners (or lack thereof) may be a deciding factor in securing a signed contract.

This program will assist you in gaining the self-confidence needed to dine socially or for business over a meal during a comprehensive dining seminar. *To enhance the learning experience, an on-site tutorial luncheon or dinner is encouraged.    

Topics include: Navigating the Place Setting – Silverware Savvy – Napkin Etiquette – Body Language at the Table – Handling Accidents – Eating Various Foods – Table Conversation – American and Continental Styles of Eating – Host and Guest Duties – Toasting – Tipping – Wine Etiquette — The Dos and Don’ts of Dining – Effective Business Entertaining.

The Art of Working a Room

. . . How to Network Like a Pro 

A majority of professionals break out into a sweat when they think about meeting and making conversation with new acquaintances. Companies are looking for persons who can network effectively and adapt to a variety of social and business situations. Learn how to build your sphere of influence, enhance your business relationships and gain the self-confidence to work a room with ease.

Topics include: How to Make an Entrance – Small Talk Made Easy – What Areas of the Room to Avoid and Why – What Foods to Avoid and Why – How to Escape the Conversational Rambler – Networking Tools — The Dos and Don’ts of Working the Room – Remembering Names – Art of Handshaking – Introducing Yourself and Others – How to Navigate the Napkin, Plate and Glassware. * To enhance the learning experience, an on-site “networking event” with hors o’deuvres and beverage would be encouraged. 

Suit Up for Success

. . . How to Dress for Success

Just like real estate, professionals need “curb appeal”. If your outward appearance is neat and attractive, people will want to know more about what you have to offer on the inside. What you wear says a lot about who you are and where you want to be. This program shows you how to enhance your credibility and boost your self-confidence by dressing more professionally. Learn what your clothing and body language say about you and your future success as a professional.

Topics include: Crafting Your Personal Brand – Essential Grooming – What is Business Casual and How to Wear it Well — Professional Dressing – Accessorizing Like a Pro – Global Fabrics – Quality and Style – What Your Clothing Says About You – Travel Necessities.